Factors Affecting Indian Parents’ Adoption of Online Learning Applications for Their Children

Abstract

We are seeing a daily increase in online learning platforms and choices of learning applications are on
the increase. Parents are gearing up to exercise these choices to ensure that their children receive a
lifelong quality education. However, parents are still somewhat hesitant about the adoption of these
online learning applications for their children. Therefore, there is a need to determine why this is
happening by identifying the factors that affect the parents’ online learning application adoption
decisions for their children. To do this we developed a survey, which was subdivided into two sections.
The first section consisted of 3 multiple-choice questions relating to demographics. The second section
was made up of 20 statements relating to online application used. Parents were asked to answer their
level of agreement to the statements using a 5-point likert scale. The data received from 272 indian
parents was subjected to exploratory factor analysis and the cronbach alpha using the spss version 26
software application. Findings highlighted that the parents’ selection criteria for learning applications
related to 1) concerns regarding the child’s health, 2) the payment options and 3) the curriculum and
teaching pedagogy.