Customer Satisfaction in Selected Nationalized and Private Sector Banks in India
Keywords:
Customer, Customer Satisfaction, Indian Banking Sector, Nationalized Banks and Private Sector BanksAbstract
The main aim of the study was to analyze the level of satisfaction of customers with the technology-based
services provided by the banks. Data for the study was collected through primary sources and analyzed
by using descriptive analysis and one-way ANOVA. The study found that the customers were found to be
satisfied with the technology-based services provided by the banks. Their only concern was the safety of
the transactions and payments made along with more transparency in the banking system. Customers
claimed that technology enabled them to provide financial services in a cost-effective, timely, and
systematic manner. As a result of the effective use of technology, banks have been able to manage the
increasing transaction volumes that come with a larger customer base in a more accurate and timely
manner.
