The Perception of Students and Teachers in The Copyright Protection of Digital Creator Community with The Effect of Human Resource Management in Indonesia

Abstract

Digital creativity works of the Millennial generation in Bandung had great potential to be developed, and
it was a determinant of overcoming challenges in the 5.0 era. The widespread threats to the existence of
copyrighted works and inventions on Intellectual Property Rights (IPR) required the support of a
comprehensive understanding of the protection of copyright from the generation through the law
enforcement process in digital creative creations resulting from the process of media transfer or
digitalization on digital format. The purpose of this study is to examine the role of human resources in the
copyright protection of digital creativity works 5.0 of the Millennial generation in Bandung (Indonesia).
The data was collected from the students and teachers who were working or studying in the universities
of Bandung, Indonesia. This study applied a cross sectional method, legal interpretation method and legal
construction. The descriptive research specification was quantitative analysis with the sampling
technique using purposive sampling by the total of 26 respondents from the digital creator community in
Bandung and normative juridical data collection techniques using literature study. The results showed that
the educating the human resources of the Bandung millennial generation to copyright protection for
digital creativity indicated high rank. However, there were still some human resources of this generation
that did not have a comprehensive understanding of copyright protection for their creative digital works.
Furthermore, it was necessary to be more proactive in socializing copyright protection as regulated in
regulation number 28 of 2014, concerning copyright of the millennial generation, specifically related to
legal guarantees, security and licenses.