Price and Product Geographic Origin Influencing Purchase Decisions and Acceptance of Dell PCs in Indonesia During Covid-19

Abstract

At the end of the year 2019, the world has been informed by a Pandemic called Covid-19. Currently,
President Joko Widodo is appealing to all Indonesian residents to do their work and study by home (WFH
& SFH) to avoid the spread of covid-19. Companies which are engaged in electronics, especially
computers, have their income increase from consumer’s buying. PC Dell is also a company which
produces and sells computers. Buying decisions on Dell PCs will increase with a good income and
geographic product quality. From the sales results, PC Dell’s sales were decreasing from Quartal 2 in 2020.
This study aims to determine the impact of price and geographical quality product on purchasing
decisions at PC Dell in Indonesia during Pandemic, Covid-19. The research method uses quantitative
methods with descriptive and verification approaches. Data collection by distributing questionnaires to
PC Dell’s Consumers as many as 100 respondents. The results of research using quantitative methods show
a coefficient value of 59,6%, it can be concluded that the effect of Price and Quality Product on
Purchasing Decisions is 59.6% while the remaining 41.4% is influenced by other variables not examined in
this study.