The Purchase Intention Of Wardah Lipstick Products Based On Price Product Quality And Brand Image (Students From Widyatama University Bandung)

Authors

  • Adam Faritzal Author
  • Mohd Haizam Saudi Author
  • Djoko Roespinoedji Author
  • Antonius Setyad Author

Keywords:

price, product quality, brand image, purchase intention

Abstract

The purpose of this article was to know the purchase intention of Wardah lipstick products based on price 
product quality and brand image. The data used is by giving questionnaires to all costumer of Wardah 
lipstick products, Methodology is use probability sampling technique or random sampling, Using this 
technique because in this study it provides an opportunity for all Wardah lipstick unit of analysis to become 
a sample with 97 respondents. 

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Published

2021-05-04

Issue

Vol. 11 No. 6 (2021): Volume 11 issue 6 2021

Section

Articles

How to Cite

The Purchase Intention Of Wardah Lipstick Products Based On Price Product Quality And Brand Image (Students From Widyatama University Bandung) . (2021). Review of International Geographical Education Online, 11(6), 560-562. https://rigeo.org/index.php/rigeo/article/view/616