Profile Video Design of Film & Television Study Program as a Promotional Media & Persuasion on Prospective Students of Widyatama University

Abstract

In this new media era, video platforms have become a strategic part of promotional activities. Through 
videos, promotional activities of an organization such as higher education institutions, can contribute to 
massively spreading the organization's profile through various new media channels, such as Instagram, 
Facebook, Twitter, Websites and video sharing platforms such as Youtube. Video content is considered 
more attractive and interesting because it contains audio and visual content and is considered easier to 
understand. As an educational institution, the Film and Television (FTV) Study Program of the Faculty of 
Social and Political Sciences (FISIP) at Widyatama University views the importance of having a 
promotional video or profile video to provide information about the study program's profile and at the 
same time as a medium of persuasion to prospective students or of high school or vocational school 
graduates, who have the desire to continue their education in the applied sciences of cinematography 
or film and television production. Therefore, welcoming the new academic year 2021 – 2022, FTV Study 
Program of FISIP Widyatama University decided to produce a profile video containing the profile of the 
FTV study program and its activities, which were produced by lecturers in collaboration with students. The 
purpose of making the profile video is to provide information about the profile of the FTV Study Program 
with interesting content, to high school and vocational high school graduates in various regions in West 
Java and Indonesia. The target of making the profile video for the FTV Study Program is to make 
prospective students choose the FTV Study Program as their choice of further education. Therefore, the 
strategy taken by the FTV Study Program is to produce a video profile of the FTV Study Program before 
the announcement of the graduation of high school and vocational high school students, which is used 
as promotional and persuasive content for the marketing team of Widyatama University both offline and 
online.        
Keywords