Isolation Comparison of j Shape and t Shape Junction Mikrostrip 3db for Coastal Radar Application

Abstract

For a region, City Branding is an image pertained to a particular area to gain a respectful position to be 
known worldwide. Many cities in Indonesia have tried to implement this strategy, but there are only few 
of them successfully built the brand. This research attempted to determine possible City Branding 
strategies to be implemented by stakeholders as an effort to develop tourism image. In carrying out this 
research, primary data were used and analyzed using Analytic Hierarchy Process (AHP). The results 
emphasized an idea for the success of City Branding to promote tourism, namely improving and providing 
safe and comfortable infrastructure for tourists, particularly the transportation control. It implies that there 
should be readiness for the local physicality and resources as the priority prior to promotional activities. 
Therefore, stakeholder synergy and cooperation are the key to brand the city as a tourist destination. With 
regard to these findings, this research provides a new contribution for the development of tourism 
economic theory in which it confirms that tourism development can be supported through marketing 
and promotion through city branding.