Gurilem Nyi Iteung” Logo and Packaging Label Design

Abstract

Gurilem Nyi Iteung is a "Usaha Kecil Menengah" (UKM) with snack food products, originating from the city 
of Bandung. The product is a snack called "gurilem" from West Java. Gurilem is a cracker made from 
tapioca flour, long, seasoned with salt, chili, onions, and other spices. Some people call this gurilem as 
worm cracker, because it has a long shape like a worm. Gurilem Nyi Iteung was established to introduce 
gurilem crackers, which are a typical food of West Java, to the public. This UKM has the aspiration to 
become a leading brand in Indonesia that produces snack products with a distinctive West Java taste 
made from selected spices. To improve the image of Gurilem Nyi Iteung's products, it is necessary to 
design a company logo that can support the appearance of product packaging so that in the future it 
can compete with its competitors. This paper discusses a project to design a logo and packaging label 
for UKM Gurilem Nyi Iteung. The logo design is in the form of a logotype made with a minimalist design 
style to describe Gurilem Nyi Iteung's products. While the packaging label is designed using a minimalist 
design style by displaying product photos, font type and two main colors that symbolize the taste variants 
of the product. The method used in this paper uses qualitative analysis to produce descriptive data. The 
process of designing Gurilem Nyi Iteung logo and packaging labels, was carried out through interviews, 
observations and literature studies covering the brand philosophy of "Gurilem Nyi Iteung", UKM products, 
UKM target markets, to facilitate the process of designing appropriate logos and packaging labels. The 
results of Gurilem Nyi Iteung's logo and packaging design are closer to the UKM theme both conceptually 
and visually, it should be able to increase the image of the product to a better level, and meet the 
customer needs. In addition, with a good logo and packaging, it is hoped that this Gurilem Nyi Iteung 
product can be known by the people of Bandung City, so that consumers are able to know the taste of 
the product.