Coffee Business Development Model

Abstract

The growth of the caffe business by serving coffee drinks as a highlight makes the coffee business more 
promising. Many of the cafe entrepreneurs are looking for coffee producers that are easily accessible 
with the best price and quality. But the problem in the field is the lack of coffee producers who produce 
specialty coffee. Because even if there are prices that are quite expensive and products that are not too 
famous. Based on the facts in the field, the writer sees an opportunity in the business of coffe java 
preangen specialty production. In this study the author tries to examine how much opportunity is owned 
by Haluankopi business in starting a business. In his research, researchers used descriptive exploratory 
analysis methods with more data collection techniques by conducting interviews with several sources, 
and study literature to adjust between the facts in the field with the concept of management. As for 
business planning, the Timmons model and Porter five force model are used as a feasibility study. The 
results of the study based on the Timmons feasibility study showed that TOW has high potential for market, 
financial, competitive advantage, management team and strategy differentiation variables. Thus the 
authors conclude that the bow course deserves to be a promising business. However, due to the limited 
availability of coffee from farmers, the authors suggest that in the future create a coffee plantation in the 
future to maintain the supply of raw materials.