Analysis Of E-Service Quality, Facilities, And Prices on Customer Satisfaction PT. KCI Bandung
Keywords:
Indonesian Commuter Train, E-Service Quality, Facilities, Price and Customer SatisfactionAbstract
The presence of PT. Indonesian Commuter Train (PT KCI) in the Commuter Railway transportation service
industry to become the operator of KRL facilities for the mainstay mode of transportation for urban
communities for safe, comfortable, and jam-free mobility. However, based on the survey results, it was
found that the users of PT. Indonesian Commuter Train (PT KCI) are still not satisfied. Therefore, this research
was conducted with the aim of analyzing the factors of the variable e-service quality, facilities, and prices
that affect customer satisfaction at PT. Indonesian Commuter Train (PT KCI). The method used in this
research is quantitative research with survey research methods. Collecting data by distributing
questionnaires to 175 service users of PT. Indonesian Commuter Train (PT KCI). The data collected wil be
Keywords
Kirana Syahnan Zaphira4
Widyatama University Bandung – Indonesia
Rissa Damayanti6
Widyatama University Bandung – Indonesia
analyzed using the exploratory factor analysis method assisted by the SPSS version 20 program. The results
of the data processing show that the dominant factor affecting customer satisfaction is service users of
PT. Kereta Commuter Indonesia (PT KCI) from the variables of e-Service Quality, Facilities, and Prices are
factors of equipment/furniture, messages conveyed graphically, and payment methods. This factor is
from the Facility and Price variables.
