Design Of Fisheries E-Commerce As A Marketing Media In The Covid-19 Pandemic

Abstract

The use of good marketing methods for fishery products can make it easier for consumers to reach them 
even during the COVID-19 pandemic. The decline in public interest in consuming products is influenced 
by  marketing  methods  that  were  stil  manual  during  the  COVID-19  Pandemic.  The  utilization  of  e- 
commerce information technology is planned as a marketing medium for fishery products to realize 
fishery product offerings between consumers and producers despite restrictions on social activities. The 
collection of data on bidding activities is carried out by direct observation of fishery product producers 
located in the northern coastal region of the island of Kalimantan with the surrounding community and 
local aquaculture and aquaculture farmers. E-commerce makes it unnecessary for users to meet before the offer occurs. The design is done by using the design thinking method and diagram modeling using 
UML. The results of the assessment show that the experience of using the e-commerce interface in 
displaying the products offered until the product order occurs has a high success value.