The Influence of Digital Marketing Competence and Financial Statements on Performance (Case Study on the Development Business of the West Java Chamber of Commerce and Industry in Bandung)
Keywords:
digital marketing competence and preparation of financial reports; performance; human Resources.Abstract
This study aims to determine the effect of digital marketing competence and the preparation of financial
reports on the performance of the West Java Kadin fostered business in Bandung. The research method
applied is in the form of a descriptive analytical survey method, while the sample used is 32 respondents.
The variables studied from each respondent are digital marketing competence and preparation of
financial reports, performance. The type of data collected is primary data. The results showed that digital
marketing competence and preparation of financial reports had no effect on performance. The object
of this research is the sample of respondents used is still limited to the business assisted by the West Java
Chamber of Commerce in Bandung, therefore further research is necessary based on more varied
sampling with a longer duration, in order to obtain generalizable results.
