Gender Discrimination in Malaysian SME: Contact Centre Services

Abstract

Gender discrimination is widespread and can be easily missed as common practice or perceived as a 
social norm. Numerous studies have presented that woman play an integral part in an organisation and 
a country’s growth, yet the number of women participating in the workforce is lacking and even more at 
leadership levels. Therefore, this research will discuss factors such as performance management, unequal 
pay and stigmatism that gives rise to both explicit and implicit forms of gender discrimination in the 
workplace experienced by women. This is quantitative research where a questionnaire is designed and 
distributed to an estimation of 400 women working in Malaysian SME: Contact Centre Services using the 
nonprobability convenience sampling method. The data collected will then be analysed using different 
measurement models and tools followed by an analysis of the data that will proof or disproof three 
different hypotheses, if these factors performance management, unequal pay and stigmatism influence 
gender discrimination.