Strategy Analysis of Culinary Business in the Pandemic Era Using the Timmons Model Approach (Case Study Rm. Andalas)

Abstract

The culinary business development will continue to exist and advance even with the various conditions that exist today. The food business will continue to grow because this business promises big profits even during the Covid 19 pandemic. Competition in the culinary industry is unavoidable, so an entrepreneur must always see the opportunities that exist. The purpose of this research is to analyze the development strategies effort of the Timmons model approach and SWOT analysis. This research method uses descriptive qualitative. The results showed that the Andalas restaurant was seen from the three aspects of the Timmons model approach in the excellent category. The SWOT analysis resulted in strategies based on the strengths, weaknesses, opportunities, and threats that existed.