Supply Chain Management, Competitive Advantage on Performance of Sme Companies in Bandung, West Java
Keywords:Supply chain management, Competitive advantage, Company Performance
This study aims to determine how the relationship and influence of supply chain management variables, competitive advantage on company performance in small and medium enterprises (SMEs) in the Bandung area. For the population, SMEs are taken that have been registered and received guidance from the Department of Cooperatives and SMEs in Bandung. The company population is 89 SME companies. The research sample is 69 SME companies. The research method used in sampling is using observation and questionnaires. This type of data uses primary and secondary data collected in the study. The results show that: Supply chain management has a positive and significant effect on company performance in SMEs in the Bandung Municipality and Bandung Regency, Competitive advantage has a positive and significant impact on the performance of SME companies in the Bandung Municipality and Bandung Regency, and Supply chain management and competitive advantage have an effect positive and significant impact on the company's performance in SMEs in the municipality of Bandung and Bandung regency.