Exploring the Different Opportunities For Information Diversity in the Digital Disruption Era
Keywords:local television; social media; information technology; digital disruption; broadcasting
The mainstream mass media have "power" over the exchange of information, with the potential to be a center for social change in the community. However, social media has emerged as a new force, which is considered to rival the mainstream mass media. This assumption is marked by a shift in people's habits related to using information technology. They are starting to use mobile phones as an alternative technology in accessing information. Furthermore, mobile phones have high flexibility and accommodate social media and other platforms. Therefore, this study aims to examine the existence of local television in Indonesia, which is experiencing the process of migrating broadcast systems from analog to digital and adaptation to other contexts as mentioned in media convergence. The purpose of this paper is to describe the potential diversity information during the penetration of the digital world very large. A study approach, which focuses on the information exchange in the mainstream mass media was used. This study using the social changes of Gerhard Lenski. Lenski, analysis provides three components, continuity, innovation, and extinction. Furthermore, secondary data that reviewed research results and journals were also used. The results showed that the emergence of social media provides a new alternative to society as a source of information that can "balance" the mainstream media power. It provides options for the public in making decisions regarding the correctness of information.