The Reliance of The Baghdad Public on Social Networking Sites to Be Exposed to Television Programs

Abstract

The problem of this research was summarized in identifying the role played by social networking sites in the Baghdad audience’s dependence on various television programs. The aim of the research is to identify the reliance of the Baghdad public on social networking sites in watching television programs. As well as identifying the relationship between the Baghdad audience's dependence on social networking sites in watching television programs according to gender and age variables. The research reached a number of results, the most important of which are:1- watching television programs on social networking sites had a positive impact on the knowledge side of the audience of the city of Baghdad. 2-Watching television programs on social networking sites did not positively affect the emotional side of Baghdad. 3-Watching television programs on social networking sites positively affected the behavioral aspect of the audience in the city of Baghdad. 4- There are no differences in the cognitive effects resulting from reliance on social networking sites in watching television programs according to the gender variable (male, female). 5- There is a difference in the emotional effects resulting from relying on social networking sites in watching television programs according to the gender variable (male, female) and in favor of males. 6- There are no differences in the behavioral effects resulting from reliance on social networking sites in watching television programs according to the gender variable (male, female).7- There is a statistically significant difference in the emotional effects resulting from reliance on social networking sites in watching television programs according to the variable (age).