Analysis of availability to pay wtp (willingness to pay) in efforts to develop "cipanas" hot water tourism west java, Indonesia
Keywords:Willingness to Pay (WTP), Contingent Valuation Method (CVM), Influencing Factors, constumer
The management of natural resources in terms of ecological, social and economic functions and maintaining the aesthetic value of an object and the environment by encouraging environmental quality and the sustainability of rural life, can be a value of pride and identity of a village. As a tourism object for Cipanas Hot Springs in Subang Village, West Java, Indonesia, development efforts are also intended for the common welfare (bonnum commune) both economically, socially and sustainably and this requires good management and costs that are not small. also visitors to pay for the management of Cipanas hot spring tours. The research aims to identify visitor characteristics, calculate the willingness to pay (WTP) value using the Contingent Valuation Method (CVM) to estimate the costs incurred by visitors, and the multiple regression method is used to analyze what factors influence the amount of willingness to pay visitors. The data collection technique used purposive sampling technique for a sample of 60 respondents. This type of research uses descriptive analysis with a quantitative approach. The results showed that as many as 52% of the respondents were willing to pay for the development of a tourist attraction for the Cipanas hot spring in the Regency. Factors that influence the willingness to pay visitor respondents include age, gender, education, income, type of work. The average WTP value is IDR 10,583 / person, while the factors that influence the respondents' WTP value are income and gender.