The Purchase Intention Of Wardah Lipstick Products Based On Price Product Quality And Brand Image (Students From Widyatama University Bandung)

Abstract

The purpose of this article was to know the purchase intention of Wardah lipstick products based on price product quality and brand image. The data used is by giving questionnaires to all costumer of Wardah lipstick products, Methodology is use probability sampling technique or random sampling, Using this technique because in this study it provides an opportunity for all Wardah lipstick unit of analysis to become a sample with 97 respondents.