The Effects of Perceived Quality and Brand Trust on Purchase Intention on the Body Shop Products
Keywords:Green Perceived Quality, Green Trust, Green Purchase Intention, The Body Shop.
The Body Shop as one of the companies that consistently produces environmentally friendly products as well as efforts to provide awareness to the public on the importance of protecting the environment. This research aims to determine how the influence of perceived quality and brand trust on purchase intention on The Body Shop products. The research method use in this research is the verification with a total sample of 100 respondents. The analytical and the coefficient of determination at a significant level of 5%. The results showed that purchase intention was influenced by perceived qualit by 67.89% and brand trust by 76.38%.