Design Of Fisheries E-Commerce As A Marketing Media In The Covid-19 Pandemic

Abstract

The use of good marketing methods for fishery products can make it easier for consumers to reach them even during the COVID-19 pandemic. The decline in public interest in consuming products is influenced by marketing methods that were still manual during the COVID-19 Pandemic. The utilization of ecommerce information technology is planned as a marketing medium for fishery products to realize fishery product offerings between consumers and producers despite restrictions on social activities. The collection of data on bidding activities is carried out by direct observation of fishery product producers located in the northern coastal region of the island of Kalimantan with the surrounding community and local aquaculture and aquaculture farmers. E-commerce makes it unnecessary for users to meet before the offer occurs. The design is done by using the design thinking method and diagram modeling using UML. The results of the assessment show that the experience of using the e-commerce interface in displaying the products offered until the product order occurs has a high success value.