The Influence of Digital Marketing Competence and Financial Statements on Performance (Case Study on the Development Business of the West Java Chamber of Commerce and Industry in Bandung)

Abstract

This study aims to determine the effect of digital marketing competence and the preparation of financial reports on the performance of the West Java Kadin fostered business in Bandung. The research method applied is in the form of a descriptive analytical survey method, while the sample used is 32 respondents. The variables studied from each respondent are digital marketing competence and preparation of financial reports, performance. The type of data collected is primary data. The results showed that digital marketing competence and preparation of financial reports had no effect on performance. The object of this research is the sample of respondents used is still limited to the business assisted by the West Java Chamber of Commerce in Bandung, therefore further research is necessary based on more varied sampling with a longer duration, in order to obtain generalizable results.