Factors Persuading Customers to adopt Islamic Banks and Windows of Commercial Banks Services in Sultanate of Oman

Abstract

This study aims to demonstrate relative importance factors that influence the adoption of Islamic Banks (IBs) and Islamic windows of commercial banks services in Sultanate of Oman. The questionnaire was developed to collect quantitative data from the respondents. Data was collected from 286 customers of Islamic banks and windows of commercial banks. Smart PLS-SEM version 3 was used to analyze the data to explore the influence of Religion orientation, consumer’s awareness and subjective norms of customers on their attitude towards Islamic banking. The results revealed that there is a statistically positive significant influence of religiosity, subjective norms Consumer awareness on the attitude toward adoption of IBs and windows of commercial Banks services. Moreover, the relative importance of the factors persuading the customers to adopt IBs and windows of commercial banks services is as follows: the religiosity came first, followed by subjective norms and customer’s awareness came at the end.