An Analytical Study of The Readiness of Eco-Tourism Based Transactions in The Mount Putri Bandung (Indonesia) Tourism Area

Abstract

The World Tourism Organization claims that tourism has been the hardest sector hit by the coronavirus disease (Covid-19) pandemic. The government is trying to strike a balance between maintaining the economy and keeping the pandemic from spreading. The revenge tourism trend is considered as one of the future scenarios that is the main concern of the tourism industry. This trend encourages people to go outside to enjoy the fresh air and the beauty of nature. Mount Putri is one of the tourist destinations with the principle of revenge tourism. The purpose of the study is to analyze the readiness of ecotourism-based transactions in the Mount Putri Bandung (Indonesia) Tourism Area. This study uses descriptive qualitative data analysis methods and data collection using observation techniques, in-depth interviews and documentation. Based on the research results, it can be concluded that mount Putri Bandung from the aspects of attractions, environment and visitors is good and ready to deal with revenge tourism during the pandemic by paying attention to strict health protocols.