The Protections of Geographical Indicators and Trademark in The Development of Micro, Small, And Medium Enterprises (Msmes) In Increasing Regional Tax Revenue
Keywords:Brands, MSMEs, geographical indicators, local taxes.
Micro, Small and Medium Enterprises (MSMEs) do not care about and are less responsive to the protection of brands and electronic chips (geographical indicator), they ignore the problems of brands and electronic chips because they think that trademark registration and electronic chips are not very important, they also always think that brand protection and electronic chips do not have a significant impact on the development of their business. Therefore, protection of a Mark and electronic chips must be strictly regulated in order to protect consumers from counterfeiting goods or services using a Mark illegally. Another benefit that is no less important than the existence of legal protection in the field of Marks is the effort to open up the export market. Therefore, the purpose of this research is to know the importance of protections of geographical indicators and trademark in the development of Micro, Small, and Medium Enterprises (MSMEs) and in increasing regional tax revenue. This study uses normative juridical research and focuses on the source of data on literature studies based on secondary data associated with aspects of social justice (social justice) and socio economy. The results of this research are that the role and potential are so great, it is very reasonable to develop this Micro, Small and Medium Enterprises (MSMEs) as much as possible in order to improve people's welfare while supporting economic growth and by providing protection for these types of brands and electronic chips, the scope and definition of brands. which is regulated in Law No. 15 of 2001 concerning Trademarks should be expanded to follow the development of Trademark protection. This will indirectly have an impact on the regional economy, through increasing production and sales with the utilization of the trademark law.