Balance Scorecard a Tool for Performance Evaluation: A Specific Geogrpahical Setting Case Study on Bank Central Asia Tbk, Indonesia
Keywords:
Performance Management System, Balanced Score Card, Financial Perspective, Customer Perspective, Internal Business Processes, Growth, and Learning.Abstract
The purpose of this study was to determine how the implementation of the Balanced Scorecard performance assessment from the geographical setting of PT. Bank Central Asia Tbk. The research approach is descriptive qualitative. The data used are secondary and primary for five years (2015 to 2020). Using a qualitative descriptive research design. The research method is a case study. The data analysis method in this study uses a way of processing and interpreting the data. The results and discussion show that PT. Bank Central Asia Tbk has implemented performance measurement using the Performance Management System (PMS) based on the Balanced Scorecard. The use of these performance measurements can help companies improve financial performance and increase market share, as a goal setting and strategy as stated in the vision and mission of PT. Bank Central Asia Tbk. Performance driving and performance evaluation is shown in the perspective of internal business processes as well as growth and learning have shown good performance to boost financial performance and increase customer satisfaction.
