The Impact of Perceived Coolness, Destination Uniqueness and Tourist Experience on Revisit Intention: A Geographical Study on Cultural Tourism in Indonesia

Abstract

This study analyzes the antecedent factors that increase revisit intention from geographical perspective of creative cultural tourism in Indonesia. We propose three antecedents of revisit intention (perceived coolness, destination uniqueness, and geographic tourist experience) within the proposed creative tourism model framework. Respondents in this study were tourists who had visited creative tourism sites in Indonesia, including modern tourist attractions, gardening tours, and tourist villages. Analysis of the data used is a structural equation model based on partial least squares (PLS-SEM). Testing the research hypothesis indicates that the perceived coolness and destination uniqueness variables positively and significantly affect revisit intention. However, the tourist experience variable does not have a positive and significant impact on revisit intention. Thus, the role of perceived coolness is more significant in influencing revisit intention compared to destination uniqueness. The implication for creative tourism managers is always to have the opportunity to learn something new and unique from the attraction, so the sustainable attraction is critical. In addition, the perception of cool must also continue to be developed so that tourists have an emotional side that supports behavioral intention.