POSSIBILITIES AND DIFFICULTIES IN THE FLORAL VENDOR INDUSTRY: AN ANALYSIS CONCERNING FLORISTS IN THE RADHAPURAM TALUK

Abstract

Floral industry India has become a significant agricultural subsector that provides small and marginal farmers with income. Approximately 249 thousand hectares of India's land were planted in floriculture in 2015–2016. An estimated 1659 thousand tonnes of loose flowers and 484 thousand tonnes of cut flowers are produced each year. In 2020–2021, the nation exported 15,695.31 metric tons (MT) of floriculture goods to the global market, valued at Rs. 575.98 crores (77.84 USD million). The United States, the Netherlands, the United Arab Emirates, the United Kingdom, and Germany were the main importers of Indian floriculture in 2020–2021, and these nations are also India's top export destinations. Export Development Authority for Agricultural and Processed Food Products. The flower industry occupies around 77% of the region. The seven states of Tamil Nadu, Karnataka, Andhra Pradesh, West Bengal, Maharashtra, Haryana, Uttar Pradesh, and Delhi are home to the majority of crops. Tamil Nadu is the largest divergent state in terms of area, followed by Karnataka, West Bengal, and Andhra Pradesh. The purpose of this study is to determine the prospects and obstacles in the Radhapuram Taluk flower industry. Standard objectives and research technique have been employed. A methodical questionnaire was created, and the results of the study which is relevant to the flower suppliers of the Radhapuram Taluk flower market were analyzed and listed.