Intellectual Property Rights as an indicator of business success during a pandemic

Abstract

Legal protection of Intellectual Property Rights (IPR) is an important thing to be implemented in Indonesia today. The purpose of this study is to find out the legal protection of Intellectual Property Rights is important for Small and Medium Enterprises as creative industries in Indonesia, and to know the role of the Government in providing legal protection of Intellectual Property Rights to Small Businesses. The research method uses normative juridical. This study focuses on the source of data to literature studies based on secondary data related to aspects of social justice and socio economy. The results of the research are that the potential of the creative industry work market has a tendency to continue to grow, so that the protection of IPR on creative economy products in order to guarantee the economic rights of the originators is an important thing.