Neuro Marketing- Exploring the Brain of the Consumer: A Review

Abstract

Neuro marketing is the domain in neuroscience devoted to the assay of brain feedback stimuli to advertising. It is grasped by the public as endorsed by commercial influence employed via neurophysiological means empowering the enterprises to track the main neurophysiological signals and consumer’s behaviour. Neuro marketing demark and differentiate on what the consumer responds to, in accordance to a particular product and the notion they might get, beyond their co-consumers Neuro marketing considered as an emerging field of marketing commerce which adopts medical mechanics like functional Magnetic Resonance Imaging (fMRI) to contemplate the brain’s response concerning the marketing stimuli. Investigators and researchers utilize the fMRI to gauge and learn the changes in brain activity with respect to why a buyer make the decisions and map the section of the brain, prompting this action. Marketing analysts adopt such neuro marketing to create an improved assessment of consumer’s choices, and thorough this recognition and perception promote the business enterprise conceive the best products and services specifically fashioned with precision and lobby marketing adjusted towards the consumer’s brain response. This review gives an insight to understand the consumer’s perspective via means of neuro marketing.