Gender Discrimination in Malaysian SME: Contact Centre Services

Abstract

Gender discrimination is widespread and can be easily missed as common practice or perceived as a social norm. Numerous studies have presented that woman play an integral part in an organisation and a country’s growth, yet the number of women participating in the workforce is lacking and even more at leadership levels. Therefore, this research will discuss factors such as performance management, unequal pay and stigmatism that gives rise to both explicit and implicit forms of gender discrimination in the workplace experienced by women. This is quantitative research where a questionnaire is designed and distributed to an estimation of 400 women working in Malaysian SME: Contact Centre Services using the nonprobability convenience sampling method. The data collected will then be analysed using different measurement models and tools followed by an analysis of the data that will proof or disproof three different hypotheses, if these factors performance management, unequal pay and stigmatism influence gender discrimination.