ON-LINE BASED MSME GOVERNANCE AS A DEVELOPMENT BREAKTHROUGH DURING THE CO19 OUTBREAK

Abstract

This study aims to examine the strategy for developing online-based small and medium business empowerment in the city of Makassar, South Sulawesi. The on-line-based MSME development strategy is a local government breakthrough during the Co-19 outbreak, by designing governance to capture various opportunities for empowering small and medium-sized businesses online. This study uses a mixed methods research approach that combines or connects quantitative and qualitative forms. This approach involves empirical assumptions, to apply quantitative and qualitative approaches, in integrating them. The importance of implementing on-line-based government strategies by local governments can be carried out: through in-depth studies in research and development of MSMEs, analysis of strengthening the creative economy, expansion of marketing networks, improving production quality, training in technology skills through incubators, ability to adapt quickly to changes, and availability of technological facilities and infrastructure to support MSME programs and activities