Digital Marketing in Facing the New Normal Era: Case Study at the Micro Small and Medium Enterprises on Indonesian Chamber Of Commerce & Industry

    Deden Novan Setiawan Nugraha ,Fitri Komarasari ,Yasinta Ayunisa Dewi

    Abstract

    The COVID-19 pandemic has affected lives and habits people in the world in general and in Indonesia in particular. Public which in their daily life has been accustomed to interacting directly, because with COVID-19, people must start to get used to the lifestyle with social distancing. The Micro, Small and Medium Enterprises (MSME) has become one of the sectors that has suffered as a result the Covid-19 pandemic. This research motivated by the covid'19 pandemic in the new normal era which is an obstacle for Indonesian Chamber of Commerce and Industry in market the products manufactured by The Micro, Small and Medium Enterprises. The purpose of this research is to provide an overview of the forms of promotion carried out by The Micro, Small and Medium Enterprises in facing the new normal era during the Covid'19 pandemic. This research is qualitative research descriptive, namely by using literature which focuses on explaining the results research obtained by researchers. The results of this research are to provide an overview of promotional relationships through digital marketing with purchasing decisions in facing the new normal era during the Covid'19 pandemic.

    Open chat
    Need help in submission of article?