The Development of The Business Capabilities of Community Enterprises in The Digital Economy

    Pornpanit Ratanakul ,Pornkul Suksod ,Duangkamon Chantararatmanee
    Keywords: Capacity Development/ Business Operations/ Community Enterprises/ Digital Economy ,

    Abstract

    Abstract
    Community enterprises are still at levels that are not ready to enter the trade competition. Management
    of community enterprises also lacks knowledge of business management concepts, which hinders
    development into competition in the market. It should promote the development of management
    capabilities. This research aims to 1) study the level of development of the business capabilities of
    community enterprises to the digital economy 2) Study e-commerce, human resource development,
    entrepreneurship, and innovation acceptance, influence the development of business capabilities of
    community enterprises 3) To propose ways to develop the business capabilities of community enterprises
    to the digital economy. This research uses the Mixed Methods Research. The sample included members
    of the Phetchaburi Community Enterprise. Stratified sampling, the sample size was 20 times that of the
    observed variables, there were 17 variables. A sample of at least 340 people analyzed data using
    descriptive statistics and structural equation modeling analysis.
    The qualitative research instrument is
    semi-structured interviews from 18 key informants divided into executives or representatives of
    government agencies, private sector and chairman of community enterprises or vice president of
    community enterprises by analytic induction.
    Research shows that 1) The development of the business
    capabilities of community enterprises to the digital economy is of highest importance 2) Key factors
    influencing the development of the business capabilities of community enterprises Sort of: Acceptance
    of Innovation, Entrepreneurship, Human Resource Development and E-Commerce 3) Development
    guidelines start by creating knowledge, skills, attitude adjustment, and understanding of their roles.
    Make good use of existing resources, including people, money, raw materials, Machine Method And
    integrated management uses digital technology to create economic value added, promoting
    competitiveness. Community enterprises can be self-reliant in a sustainable manner. The findings are
    useful to the Ministry of Agriculture and Cooperatives And community enterprises can be used as a way
    to formulat a model to achieve business practices.

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