Abstract
Given that trust is a critical component of business success, this research aimed to help glove businesses
to achieve high customer trust on their products. The current research used convenience sampling to
conduct online questionnaires with 500 respondents throughout Thailand; however, only 412 data were
suitable for path analysis. The findings indicated that both product quality and ease had a beneficial
effect on perceived value. Finally, perceived value influenced customer trust positively. As a result, the
primary attitude of consumer trust was based on increasing the value of the glove product through
improved product quality and convenience.