The world development in the globalization mainstream actualizes and triggers localization or glocalization counter processes. Localization and regionalization of culture have become one of the actively studied topics in scientific research, including in our country. It is logical to assume that regional culture and art represent one of the local versions of metropolitan culture and art. The presence of such a local version of Russian art and its history gives a region a sense of completeness and uniqueness in its development, forming the identity of its inhabitants. But the local art history has not only regional but also all-Russian value, increasing and expanding the factual volume of the national art history, providing information about the masters who are not included in the main list of creative biographies. Speaking about the process of composing the Yamal-Nenets Autonomous District art history in the 20th century, one needs to understand that the local art history of the district was formed at the intersection of historical processes in the art of capitals, Siberia, the Urals, as well as due to the creative potential of indigenous peoples of the North and the interest that surrounded the Arctic territory, attracting here people who were active and energetic. The article contains material reflecting both the history of facts generalization concerning of artistic processes on Yamal in the twentieth century and the reasons for their presence. The research result of the fine arts development history was the structuring of its stages, which do not fully coincide with the rhythms of the all-Russian art history.