The high level of margin in murabahah financing makes people perceive that this financing is more expensive than credit financing at conventional banks. Some other people also still think that Islamic banking is not fully sharia. The purpose of this study is to evaluate the development and practice of murabahah financing in Islamic banking today and then offer two alternatives so that Islamic bank financing products can compete competitively with credit products at conventional banks. The two alternatives offered are related to the pricing scheme and method along with the margin in this financing. The research method is qualitative research, this study only describes the scheme and alternatives in the form of an initial description without testing the variables. It is hoped that the two methods offered in this research can provide a new understanding of the steps that Islamic banking needs to take to attract public interest and reach a wider range of consumers.