Spatial Analysis and Location Selection Factors Shopping Center in Bekasi City

Authors

  • Darmawan L. Cahya Universitas Esa Unggul, Jakarta
  • Dinanda Nurul Srigati Universitas Esa Unggul, Jakarta
  • Mega Novetriska Putri Universitas Esa Unggul, Jakarta
  • Mohd Haizam Saud Widyatama University

Keywords:

Location Selection, Shopping Center, Spatial

Abstract

Abstract
Development of shopping centers is uneven in Bekasi City. This causes sub-districts without shopping
centers to come to the center of Bekasi City to come to entertainment or recreation centers such as
shopping centers. This study aims to discuss the spatial analysis of distribution patterns and factors in
selecting the location of shopping centers in Bekasi City. The research method used is quantitative
descriptive by using the nearest neighbor analysis for distribution patterns, and weighting analysis by
calculating the average (mean) for the shopping center location selection factor. The results showed
that the distribution pattern of shopping centers in Bekasi City tends to be in groups located in the city
center. Factors that determine the location of shopping centers in Bekasi City are influential factors are
accessibility factors, demographic factors, consumer socio-economic factors, psychographic factors
and competition factors.